Variety Innovate Summit Tackles Hollywood’s New World Order – Variety

Variety Innovate Summit Tackles Hollywood’s New World Order – Variety

Meg Whitman
The intersection of entertainment and technology will be the focus of Variety’s Innovate Summit: AI and Data Science in Media on Dec. 5 at the Jeremy in West Hollywood. The event is presented by PwC.The summit will feature 50-plus speakers exploring how AI and advancing analytics are impacting marketing, storytelling, content curation and audience engagement and other trends at the cutting edge of entertainment.The topics are endlessly fascinating – and confounding – for industryites because as much as people want to combine science and showbiz, they know the two can make for strange bedfellows, especially when one tries to use data to engineer creativity.“If you go and take a very traditional data-science approach to the industry, you might run into brick walls that you have almost created by your own approach, ” says Matthew Marolda, president of applied analytics at WarnerMedia, who’ll be giving a fireside chat at the summit. “You’re operating in a space where, unlike in other analytic environments, you have to use the information and make your best guess. Doing a lot of testing is difficult.
That ambiguity is a fascinating, challenging aspect of it, and it’s still a nascent undertaking.”RelatedIn recent years, one of the most talked ....


This year, there will be less emphasis on virtual reality (VR), which has not yet lived up to its hype as the next great entertainment tech sensation.The event will kick off with a conversation with former DreamWorks co-founder and CEO Jeffrey Katzenberg and ex- Hewlett Packard Enterprise CEO and ex-California gubernatorial candidate Meg Whitman, founder/chairman and CEO, respectively, of Quibi, a short-form mobile video platform expected to have its public launch late next year.Quibi is not Katzenberg’s first foray into short-form video. As head of DreamWorks Animation, he engineered the $33 million acquisition of AwesomenessTV, a millennial and Gen Z-focused production company and YouTube channel that helped pioneer the practice of making projects around digital influencers who built fan followings on social platforms.Quibi is far from a safe bet. While short-form content has continued to thrive on YouTube, following a surge of dot-com bubble-esque enthusiasm in the mid-2010s, a series of mobile-centric platforms dedicated to premium short-form content have died ugly deaths (e.g., Verizon’s Go90 and Comcast’s Watchable) after burning through tens of millions of dollars. But Katzenberg is undeterred.“What is different about Quibi is that we are bringing the kind of high-quality production and talent that Hollywood is famous ....

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