Amazon CEO Jeff Bezos Believes This Is the Best Way to Run Meetings – Observer

Amazon CEO Jeff Bezos Believes This Is the Best Way to Run Meetings – Observer

Jeff Bezos
Amazon CEO Jeff Bezos has proven that the six-page memo and internal press release are tools that can help lead to a company’s success. SAUL LOEB/AFP/Getty ImagesJeff Bezos loves to write. A lot. In his annual letter to shareholders, Bezos does more than provide an overview of Amazon’s performance; he helps shareholders understand what makes Amazon different. Bezos always does one other thing: He attaches a copy of the first annual shareholder letter he wrote in 1997 to reinforce his commitment that Amazon will always operate with a mindset that it is still day one.In a more recent shareholder letter, Bezos demonstrated his understanding of how to use language to advance his personal beliefs, educate others and command an audience.
What’s unique about this letter, however, is that it expands on one of the techniques I have identified as being a major reason for the success of the company—six-page narratives and the internal press release.Subscribe to Observer’s Business NewsletterBefore moving deeper into this article, I want to make it clear that I am not suggesting that only six-page memos and press releases are the reason for Amazon’s success. .


They’re not. Amazon succeeds because it attracts and hires the most capable individuals from all over the world.Amazon’s Secret SauceOne of the things I enjoyed most working at Amazon was attending meetings. Why? Because they were the most efficient and exciting meetings I had ever attended for any company. Unlike most companies where people come to meetings to review PowerPoint slides, Amazon doesn’t use PowerPoint.
Ever. .

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