Jeff Bezos Just Made This Powerful Statement About What Amazon Plans to Deliver Next – Inc.

Jeff Bezos Just Made This Powerful Statement About What Amazon Plans to Deliver Next – Inc.

Jeff Bezos
Amazon first announced back in April that it would launch 3, 236 satellites in an initiative the company calls Project Kuiper. The company even poached top talent from rival SpaceX to beef up its leadership ranks as it ramps up its efforts. According to Bezos, "The goal here is broadband everywhere."  That's great, but it's also a huge, lofty endeavor. According to the UN's Broadband Commission, as many as 4 billion people lack reliable access to high-speed internet, and reaching most of them isn't going to work with wires since they live in rural or extremely undeveloped parts of the planet. In fact, Bezos is clear that one of the reasons Amazon is taking on a project of this size is because it can.  "It's also a very good business for Amazon because it's a very high-capex [capital expenditure] undertaking. It's multiple billions of dollars of capex, " said Bezos. "Amazon is a large enough company now that we need to do things that, if they work, can actually move the needle." "Move the needle." These comments suggest that Amazon isn't just doing this for goodwill, though ....


Investing a few billion dollars in exchange for more than doubling your potential customer base seems like it would probably count. But there's something even more interesting that Bezos said.  "I think you can see going forward that internet, access to broadband is going to be very close to being a fundamental human need as we move forward, " he told the audience at the fireside chat.  "Fundamental human need."  Look, I can remember a time when the internet was something you accessed in small doses because you only got like 100 minutes a month. Seriously, when AOL switched to unlimited monthly plans it was like humanity had rediscovered fire. It was a whole new world. We don't live in that world anymore.  Most of us are connected to the internet all the time. Our smartphones, laptops, watches, tablets, thermostats, and even appliances depend on the internet all the time, but I'm not sure any of us consider it a fundamental human need (okay, until we lose our smartphone, then it becomes extremely fundamental). We just don't even think about it because we take it for granted that ....

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