Tim Cook Cancels MacBook But Upgrades Boring MacBook Pro – Forbes

Tim Cook Cancels MacBook But Upgrades Boring MacBook Pro – Forbes

Elon Musk
GettyI do wonder what the corporate decision making process was that kept the MacBook Air brand while killing of the standalone MacBook name. Did they just want to keep Air around for an emotional kick in the title?Surely the logical and comfortable combination of two dialects of laptop would be ‘MacBook’ and ‘MacBook Pro’? When the MacBook Air was launched it was a machine designed to be one of the thinnest and lightest ultraportables; ‘Air’ was exactly what was needed.But now every laptop from Apple (and arguably every competing laptop to Apple’s deskbound hardware) come with a focus on being thin and light. From being a unique designator, the Air suffix saddles the lower tier MacBook with a tired brand about being light of design… and Apple’s design decisions around laptops are far from cutting edge.More importantly, if you purchase these new machines, you are not going to be getting the new scissor-switched keyboard that is expected to arrive later this year.
These updated Macs are going to be hobbled with the butterfly keyboard and a promise that any repairs to the unreliable keyboard will be expedited. Detail of the Thunderbolt 3 ports on a 2018 Apple MacBook Air laptop ....


Leave a Reply

* Copy This Password *

* Type Or Paste Password Here *