Katie Couric Thinks Social Media Is the Perfect Opportunity for Women to Be More ‘Real’ – Showbiz Cheat Sheet

Katie Couric Thinks Social Media Is the Perfect Opportunity for Women to Be More ‘Real’ – Showbiz Cheat Sheet

Marissa Mayer
Katie Couric, a fixture on The Today Show from 1991 to 2006, is still going strong. After she left Today (before the Matt Lauer spectacle), she debuted as an anchor of the CBS Evening News and was the first solo female anchor of such a news show.Couric was also a correspondent for 60 Minutes and an anchor for CBS News prime-time specials. In 2011, Couric left CBS and popped up again in 2018 on a show called America Inside Out,  an eight-part series that aired April 11, on the National Geographic channel.It was 2013 when Couric took a turn on Yahoo by hosting a web interview show on the platform. In the same year, Couric served as a special correspondent for ABC News and other ABC news properties.Then CEO of Yahoo, Marissa Mayer, was attempting to ramp up Yahoo’s mobile features.
Getting Couric to host a show, presented on the Yahoo homepage, seemed to be a turning point for Couric, as far as Internet entertainment shows were concerned.Katie Couric | Mark Sagliocco/Patrick McMullan via Getty ImagesAfter YahooNow, Couric finds herself hosting a new docu-series, Timelines, on YouTube. The show is a campaign associated with #ChangeDestiny and SK-II skincare company. .

The global skincare brand and Couric are exploring the controversial topics of pressure to marry and the societal expectation that are forced on women worldwide.https://pbs.twimg.com/media/EAPTZBWW4AAAm4R.jpgThe far-reaching goal of the program (and the skincare business) was explaining how women across the world are stereotyped. #ChangeDestiny and Timelines are telling the stories of brave women who are taking steps toward overcoming barriers and challenging baseless expectations and norms.Couric’s impact on women of the worldThe result of these stories culminated in campaigns such as:2016 – The award-winning campaign exposed the labels of “Sheng Nu” or “leftover women” in China. This term signifies women who are still unmarried after the age of 27.
The film is about courageous women who decide not to let pressure dictate their future lives.2017 – The Expiry Date concerned the expiration date many women feel they have based on aging.“SK-II hopes to encourage a global and Pan-Asian discussion to promote the message that everyone should be able to feel proud of what they’ve achieved and who they are, regardless of age and gender and should not be constrained by artificial timelines and expiry date labels placed on them by society, ” said Sandeep Seth, brand director of global SK-II.2018 – ....

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