Inside Mark Zuckerberg and Facebook’s 2020 campaign – Axios

Inside Mark Zuckerberg and Facebook’s 2020 campaign – Axios

Mark Zuckerberg
Mark Zuckerberg said Thursday he's giving up setting annual challenges for himself and trying to take a longer view. But 2020 has already thrown down a challenge for him: threading a needle between business demands and political landmines. The big picture: Zuckerberg has to grow revenue and users, yet not get blamed for tipping another election — and not buckle on what he views as the core value of free speech. Despite an onslaught of bad press, he seems to be succeeding ... for now. The reality: Facebook's revenue and user base has shown consistent growth over the past year, proving that users and advertisers aren't too spooked by the drama around data privacy and misinformation. And unlike key rivals Google and Amazon, Facebook hasn’t really found itself in President Trump's crosshairs. Despite outrage from Democrats and some Republicans on Capitol Hill, there doesn't seem to be any meaningful regulation coming towards Facebook any time soon. And as the FTC's $5 billion Cambridge Analytica fine and $170 million YouTube child privacy fine last year show, big regulatory investigations into massive tech companies can deliver record penalties yet still not change the game. Zuckerberg’s plan is coming ....

In December, he did a rare joint interview with his wife Priscilla Chan for CBS News. A memo leaked to the New York Times yesterday that lays out a trusted Zuckerberg lieutenant's perspective on the 2020 election contained some awkward passages — but also helped the company explain itself. Buy favor: Facebook has jacked up its corporate ad spending significantly in the past year, especially in expensive messages targeted towards opinion leaders and policymakers. Facebook, along with its rivals, has used record lobbying dollars to try to purchase a Washington halo. The bottom line: Facebook's public relations nightmare is far from over, but Zuckerberg is well on his way to meeting his 2020 challenge: compromise around the edges, don't buckle on things he cares about, and keep Wall Street happy. Go deeper: . .

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