Elon Musk pits an army of Tesla fans against Wall Street – Financial Times

Elon Musk pits an army of Tesla fans against Wall Street – Financial Times

Elon Musk
On Sunday, the day before Tesla’s stock would rocket to a new high, Elon Musk, the company’s chief executive, announced an event at his house for computer programmers on Twitter and invited Vivien Hantusch, a student in Germany, to attend.Ms Hantusch, who studies product design, will sell a single share in Tesla to buy her flight from Düsseldorf to California to take part, she said.
Mr Musk frequently responds to her tweets, but “he hasn’t told us anything yet” about the event.The German student is part of a global Tesla fan base who own the electric car maker’s stock and champion the views of Mr Musk online. They also fight back against Tesla detractors, like the short sellers that have sparred online with Mr Musk for years. “It was the first stock I ever invested in — with Tesla, I felt I had to support the company, especially [given] the short sellers, ” said Ms Hantusch, who bought the shares in 2018. “I don’t do this to get a profit or a job, I do this because I love the company.”In November Ms Hantusch and a group of Tesla fans launched Third Row, a podcast focused on the company. Last ....



Mr Musk brought his dog, Marvin the Martian, and his mother Maye Musk, the fashion model, who also brought her dog.“The dogs were running around and Marvin the Martian was sitting on my lap, ” said Sofiaan Fraval, a software engineer in Santa Barbara, California, who produces the podcast and also owns a Tesla and stock in the company. “That was so cool.”Tesla’s online fan base has spawned podcasts, dedicated channels on YouTube and an incessant stream of social media posts that frame the company as an agent of change at the crossroads of technology and the environment, not simply a carmaker struggling to turn a profit. In nurturing this group of supporters with daily tweets and face-to-face meetups, Mr Musk has struck a chord with his customers and retail shareholders. In the process, he has built an arsenal of defenders that amplify his views online and take up arms against critics, including the short sellers who profit when Tesla stock falls in value.Last week Tesla announced a $105m fourth-quarter profit that set the share price alight. On Monday trading volume spiked to a record level and on Tuesday the stock hit a new high of $887 before easing later in the ....

Leave a Reply

* Copy This Password *

* Type Or Paste Password Here *